Manachai has full-time experience in multinational companies related to communications, digital marketing & data analytics fields in a career spanning over 10 years. He is involved in E-commerce and digital marketing consulting projects with areas of expertise including hospitality, beauty, luxury & lifestyle, and consumer electronics.
Full-stack website development, tracking setup, CMS & multi-language content maintenance, reporting & optimization have all played a role in my professional journey. Experienced in branded website and e-commerce platform migration projects in both agency & corporate side for local market. I am keen to deliver my skills along with my self-organized resources in an arrangement to support business objectives, while continuing to learn and improve my capability in related fields.
IPG Mediabrands, Bangkok (2021 – 2024)
Building a holistic search team for Nestle Thailand Account. A collaboration over search landscape including SEO, Paid Search and platform search including e-commerce websites. This search service is supporting in all angles on digital & marketing for each different business purpose for client.
Cheil Worldwide - Singapore (Remote) (2021)
Responsible in SEA & Oceania region's data-driven marketing for Samsung.com in multiple localization markets to achieve visibility, and completing into B2C direct e-com sales via Cheil Regional HQ Team.
Cheil Worldwide - Bangkok (2019 - 2021)
A digital strategic & e-commerce planner for website and digital content projects. Search landscape performance improvement in all area of visibility, sales and communication in digital ecosystem to contribute measurable outcomes with data such as Adobe Analytics and Google Analytics. Responsible for Samsung, NIVEA, & Eucerin projects.
Nestle Nespresso S.A. (2018 - 2019)
Generated revenue for Nespresso Thailand website & application. Customized content for local consumers to align with global initiatives. Focused on content optimization, SEO, and user experience improvement using SAP's Hybris CMS.
Responsible for web release projects and collaborating with the HQ rollout team for seamless website migration.
OgilvyOne (2017)
Strategic planning and digital consulting emphasizing consumer behavior through search. Managed SEO & technical integration to contribute to conversion. Worked with FMCG clients like Coca Cola, Minute Maid, NIVEA, and Eucerin.
Example of projects I have been involved in.
SAMSUNG RHQ (SEA & Oceania): Direct to consumer sales uplift for regional accounts via SEO strategy and copywriting.
SAMSUNG Thailand: Local SEO consultation, content execution, and consumer journey analysis.
Direct-to-consumer e-commerce maintenance and optimization.
Always-on website maintenance & SEO improvement.
SEO consultation and content execution for men's grooming products.
Always-on technical consultation prioritized for E-commerce sales on eucerin.co.th.